Privacy Policy of Gibraltar Group, LLC

At Gibraltar Group, LLC and its fully owned subsidiaries (“Gibraltar Group”), we value and respect your privacy. We are dedicated to the privacy and security of your personal information and will not disclose your individually identifiable information to third parties, except as described in this Privacy Policy.

Overview

This Privacy Policy outlines how Gibraltar Group collects, uses, shares, and safeguards your personal information. It also describes your options regarding your personal information. Generally, we use personal information to enhance your purchasing experience and provide relevant information about our products, services, and promotions.

This Privacy Policy applies to the privacy practices of Gibraltar Group, LLC and its subsidiaries (referred to as “Gibraltar Group,” “our,” or “we”). It does not apply to any partially owned subsidiaries of Gibraltar Group that have their own privacy policies.

Scope of This Privacy Policy

This Privacy Policy covers our interactions with customers and visitors, including:

• Use of our websites, including mobile sites and applications
• Attendance at events we participate in
• Phone and email communications
• Social media interactions on our websites and third-party platforms like Facebook, YouTube, LinkedIn, Instagram, and Twitter
• Viewing our online advertisements or emails
• Interactions through our authorized service providers

By accessing or using our websites, you agree to the collection, use, and sharing of your information as described in this Privacy Policy and our User Agreement. If you do not agree, please do not provide us with your information.

This policy does not apply to third-party websites accessible through our websites or applications.

Personal Information We Collect

Gibraltar Group may collect the following categories of personal information (“Personal Information”):

• Identifiers: Such as name, postal address, email address, social security number, driver’s license number, etc.
• Additional elements: Including signature, address, telephone number, education, employment history, bank account or credit card numbers.
• Characteristics of protected classifications: Such as race, religion, and age.
• Commercial information: Including records of services purchased or considered.
• Education information: As defined in the Family Educational Rights and Privacy Act.
• Internet or electronic activity: Such as browsing history and interactions with websites or advertisements.
• Geolocation data: Information from our apps.
• Audio, visual, and similar information: Such as call recordings with customer service.
• Professional or employment-related information
• Consumer profile: Including inferences drawn to create a profile about preferences and behaviors.

We may inform you if we add new categories of personal information to this list.

Purposes for Collecting Personal Information

We may collect personal information for the following business or commercial purposes:

• To provide requested information, products, or services.
• To fulfill obligations such as shipping products or complying with tax regulations.
• To send email alerts and other notices about our products, services, events, or news.
• To engage in marketing activities and design relevant products and services.
• To communicate on social media about our products and services.
• To enforce our rights and obligations, including billing, payment, and collections.
• To review and improve our websites, applications, and services.
• To provide customer service and quality control.
• To engage in testing, research, and product development.
• To comply with legal requirements or respond to law enforcement requests.
• As described to you when collecting your information.
• To protect the rights, property, and safety of our company, employees, customers, and the public.
• To evaluate or conduct business transactions such as mergers or sales.

We may inform you and seek consent if we change or add to the purposes for collecting personal information, as required by law.

Sources of Personal Information

We collect personal information from various sources, including:

• You: When you visit our websites, complete forms, interact at events, submit requests or information, or use social media features.
• Friends and family: Through refer-a-friend programs, where they provide your information.
• News outlets and social media services
• Third-party websites: Users who grant us access to their profiles.

We may combine information from third parties with information we collect through our websites and apply this Privacy Policy to such information.

Sharing Personal Information

We do not typically sell personal information as traditionally understood. However, we may share personal information for purposes such as advertising technology activities. In the past 12 months, we have shared the following categories of personal information:

• Identifiers
• Additional elements
• Protected classification characteristics
• Commercial information
• Education information
• Internet activity
• Geolocation data
• Audio, visual, and similar information
• Professional information
• Consumer profile

We share personal information with:

• Third parties as directed by you
• Business collaborators: For joint services or marketing.
• Service providers: For marketing, IT, and other services on our behalf.
• Promotion partners: For assistance with our promotions.
• Government entities and legal providers: To comply with legal requirements or requests.

This Privacy Policy is subject to change, and we will inform you and seek consent as required by law if we make any significant changes.